On Mar 7, 3:14*am, sjmmail2000-...@yahoo.co.uk wrote:
> If, like us, you've been following the Volvo saga pretty closely, you'll remember that several Chinese companies are considered to be among the top bidders for the Swedish automaker when Ford officially opens the bidding. Although Geely has said they aren't interested, that didn't rule out other Chinese outfits. Well, today we have word via Chinese news reports that Chery, for one, has been given the greenlight to enter the Volvo lottery by theChinese government. Other interested parties are ru...
> Read More:http://feeds.autoblog.com/~r/weblogs...3/q1_Xjs8RbkM/
>
> -----------------------------------
>
What I find interesting in this and other threads about the possible
re-sale of Volvo Cars to another car manufacturer is their similarity
to all of the complaining and agonizing when Volvo was sold to Ford.
Threats to never buy another Volvo again because the brand somehow
lost it's swedish identity in 1999. Of course once the deal was done
boycotts were quickly forgotten and we kept buying bricks.
Apparently the concern now is that Volvo is losing it's american
identity. It's worth remembering that Volvo cars have for a long time
included many parts originating in many countries other Sweden. And
it is worth remembering that if Volvo isn't sold to a non-swedish
owner with pockets full of cash that the brand could very well cease
to exist. And finally, we should recognize that the brand with it's
identifying features would undoubtedly be continued with the new
owner. To do otherwise would rapidly dilute the identity of the car.