Pm said:
My son and I were working on the wagon the other day and he asked me why
Volvo use the male symbol for their logo. I said I didn't have a clue.
Assar Gabrielsson and Gustaf Larson created the Volvo while working for
a SKF, a Swedish ball-bearing manufacturer, in Göteborg, Sweden. Volvo
was born on April 14th, 1927, when the first car, which was nicknamed
"Jakob", left the factory in Göteborg. SKF also provided the factory
premises and the name, AB Volvo, which had been used in a previous
business operation. Volvo is Latin and means "I roll" . The Volvo
circle-and-arrow trademark was created to represent strength, taking its
graphic shape from the traditional alchemist's symbol for iron ore .
In the 1920 circa, before the birth of Volvo Company, car makers built
cars by choosing ready-made parts from catalogs and then assembling into
cars. The results were of poor quality. Volvo had a different
philosophy: they believed quality cars could only be built from
designing components in-house, contracting the designs to be built by
manufacturers and finally assembling the parts by experienced car
builders. Combined with the name, the Volvo graphic identity is "rolling
strength" -- an expression of its approach to building cars.
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Cheers, Steve Henning in Reading, PA, USA
Owned '67,'68,'71,'74,'79,'81,'87,'93,'95 & '01 Volvos.
The '67,'74,'79,'87,'95 and '01 through European Delivery.
http://home.earthlink.net/~rhodyman/volvo.html